Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics (Paperback)

51H6Q78WD5L. BO2,204,203,200 PIsitb sticker arrow click,TopRight,35, 76 AA240 SH20 OU01 Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics (Paperback)

Why Smart People Make Big Money Mistakes

Review – Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found–and the deficiencies remedied–with help from a relatively new science called behavioral economics.

Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgment. (More information or to buy Why Smart People Make Big Money Mistakes…)

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